Recruiting isn't the only job it does
The people who watch an employer branding video aren't only outside candidates. Current employees see it too — in onboarding decks, at all-hands, shared in team channels — and it does something recruiting footage rarely gets credit for: it reminds the people already there why the place they chose still makes sense.
It's your best referral engine, if people actually want to share it
The cheapest, best-fit candidates rarely come from job ads — they come from referrals. People refer companies they're proud of, and a film that actually looks like the place they work, not a stock-footage version of it, is the kind employees will put on their own LinkedIn without being asked.
New hires decide whether to stay in the first weeks
A lot of early attrition happens because reality doesn't match what was promised at the interview. When the same honest culture that sold a candidate keeps showing up after they start — same faces, same spaces, same tone — there's no gap to be disappointed by. The film that got them through the door can keep doing work months after they accepted the offer.
Brands already doing this
Our employer branding work for UBS, Siemens and KPMG was built to attract specific candidate profiles — and in every case, the same film ended up circulating internally too, used in onboarding and shared by employees on their own. That double life is the point, not a bonus.
Learn more about our employer branding work, or tell us what talent you want to attract and keep.