Recruitment video production creates films that persuade the right candidates to apply: employee stories, team culture films, role-specific job videos and employer brand campaigns. Unlike a corporate image film, a recruitment video is judged on one metric only, qualified applications, so everything from casting to platform format is built around the candidate, not the company.
We produced Siemens employer branding campaigns on exactly this logic: real employees on camera, no scripts read from a teleprompter.
Candidates have seen hundreds of glossy employer videos and discount them instantly. What converts is specificity: real colleagues naming real projects, honest footage of the actual workplace, and managers who talk like humans. Professional production still matters, good sound, good light, tight editing, but its job is to make authenticity watchable, not to replace it. A video that overpromises produces hires who leave in year one, which is more expensive than the film.
A single employee story film typically runs CHF 8,000 to 20,000; a multi-role campaign with social cuts and several language versions sits higher. Plan one to two shoot days, a first cut in about two weeks, and delivery in 16:9, 9:16 and 1:1 with subtitles, most recruitment video is watched muted. Measure success where it counts: application rate on job ads with video versus without, time-to-fill, and quality-of-hire feedback from hiring managers after 90 days.
UBS — Apprenticeship
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