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What is recruitment video production?

Recruitment video production creates films that persuade the right candidates to apply: employee stories, team culture films, role-specific job videos and employer brand campaigns. Unlike a corporate image film, a recruitment video is judged on one metric only, qualified applications, so everything from casting to platform format is built around the candidate, not the company.

The formats that actually move applications

  • Employee story films: one real person, their actual work, their honest reasons for staying. The most trusted format by far.
  • Role-specific videos: 60 to 90 seconds embedded in the job ad, showing the team, the workplace and the first weeks in the role.
  • Culture films: broader employer brand pieces for the careers page and campaign use.
  • Vertical social cuts: 9:16 versions for LinkedIn, Instagram and TikTok, where passive candidates actually are.

We produced Siemens employer branding campaigns on exactly this logic: real employees on camera, no scripts read from a teleprompter.

Why authenticity beats polish in recruitment

Candidates have seen hundreds of glossy employer videos and discount them instantly. What converts is specificity: real colleagues naming real projects, honest footage of the actual workplace, and managers who talk like humans. Professional production still matters, good sound, good light, tight editing, but its job is to make authenticity watchable, not to replace it. A video that overpromises produces hires who leave in year one, which is more expensive than the film.

Budget, timeline and measurement

A single employee story film typically runs CHF 8,000 to 20,000; a multi-role campaign with social cuts and several language versions sits higher. Plan one to two shoot days, a first cut in about two weeks, and delivery in 16:9, 9:16 and 1:1 with subtitles, most recruitment video is watched muted. Measure success where it counts: application rate on job ads with video versus without, time-to-fill, and quality-of-hire feedback from hiring managers after 90 days.

The mistakes that waste recruitment video budgets

  • Teleprompter delivery: scripted employees read like hostages; interviews edited into statements always feel more human.
  • Only HR on camera: candidates want future colleagues and direct managers, not the department that wrote the ad.
  • One generic film for every role: an engineer and a salesperson are persuaded by completely different things.
  • No media budget: a film sitting on the careers page reaches only people already applying; paid distribution reaches the passive majority.

See it in action

UBS — Apprenticeship

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