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What is real estate video production?

Real estate video production creates films that sell property: guided tours, drone footage, neighbourhood storytelling and developer brand films. Done well, it lets buyers pre-qualify themselves before a viewing, which means fewer visits and more serious offers. In the Swiss market, where premium listings compete on presentation, video has become standard for anything above the median price point.

The main formats and when to use them

  • Property tour films: two to three minutes walking buyers through the space with intentional camerawork, not a slideshow of stills.
  • Drone footage: establishes location, plot size, views and surroundings, often the deciding factor for houses and development land.
  • Neighbourhood films: schools, transport, lifestyle. Critical for relocating buyers who cannot visit easily.
  • Developer brand films: for off-plan sales, where you are selling trust in the builder as much as the building.
  • Vertical social cuts: 9:16 versions for Instagram and portals that drive traffic to the full listing.

What separates good real estate video from cheap video

The difference is light, movement and honesty. Professional crews shoot at the right time of day, stabilise every move, and grade colour so rooms look accurate rather than artificially widened or oversaturated. Misleading footage generates viewings that go nowhere and damages an agency brand. A strong film also sequences the property the way a visit would flow: arrival, hero spaces, practical rooms, outdoor space, area.

Budget and process expectations

A single professional property film in Switzerland typically starts around CHF 4,000 to 8,000 including drone work where airspace allows; developer campaigns for larger projects run higher. Expect one shoot day per property, a first cut within about two weeks, and delivery in 16:9 for the listing plus vertical cuts for social. If you market multiple properties per year, negotiate a fixed per-property rate with consistent style, so your portfolio looks like one brand rather than ten different videographers.

Distribution: where property films earn their money

A property film only performs if it reaches buyers in the first days of a listing, when attention peaks. Embed it at the top of the portal listing and your own property page, run the vertical cut as a geo-targeted ad to relocating and upgrading audiences, and equip your agents to send the link before viewings so visitors arrive pre-sold on the layout. For developers, gate the full film behind a contact form on off-plan projects, the video becomes a lead-capture asset, not just decoration.

See it in action

Viven — Showreel

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