Social media video production means creating video built for how feeds actually work: vertical formats, a hook in the first two seconds, subtitles for muted viewing, and enough volume to post consistently. It is a different discipline from making one hero film, the craft lies in planning shoots that generate many platform-native assets efficiently.
A brand film is one polished asset; social media production is a content system. The differences are structural, not cosmetic.
The economics only work if you batch. A well-planned production day, with a shot list mapped to a content calendar, produces a month or more of posts at a fraction of the per-clip cost of ad-hoc filming. We plan these shoots backwards from the channel strategy: which pillars you post, which formats each platform rewards, which clips need seasonal timing. Brands like FIFA and ON run on exactly this discipline, consistent output beats occasional brilliance on social platforms.
Entry-level social packages start around CHF 4,000 to 8,000 for a shoot day plus a set of edited clips; ongoing monthly retainers scale from there. Expect delivery in all three aspect ratios, subtitles in your market languages, and a first batch within about two weeks. Judge a partner on retention and engagement data from past work, not on showreel gloss, and insist on a versioning plan so every strong idea ships to every relevant platform.
Judge social video on retention and action, not vanity reach. The metrics worth reviewing monthly: average watch time and the drop-off point in the first three seconds, which tells you whether hooks work; saves and shares, the strongest signals platforms reward; and click-through or profile visits where the clip has a commercial job. Feed those findings into the next batch, the shoot-learn-reshoot loop is the entire advantage of the batch model over one-off productions.
Siemens — Working Students
Tell us what you’re working on — you’ll get a clear quote, usually within one business day.