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What is corporate video production?

Corporate video production is the professional creation of videos for business purposes, from brand films and product videos to employer branding, training and internal communication. It covers the full process of concept, filming and post-production, and its goal is always commercial: build trust, explain value, attract talent or align employees.

The main types of corporate video

Corporate video is an umbrella covering distinct formats, each with its own job.

  • Brand films: position the company and build emotional trust with customers and partners.
  • Product videos: demonstrate value and drive purchase or demo decisions.
  • Employer branding films: attract candidates by showing real people and real work.
  • Training and how-to videos: scale knowledge for staff or customers.
  • Internal communication: leadership messages, change communication and town halls.
  • Event and social content: conference films and short-form cutdowns for LinkedIn and Instagram.

How the production process works

Professional projects run through three phases. Pre-production covers strategy, script, locations and planning, and is where most of the quality is actually decided. Production is the shoot itself, typically one or two days for corporate work. Post-production covers editing, motion graphics, colour grading, sound and versioning into 16:9, 9:16 and 1:1 for different channels, plus subtitles and language versions. At Viven a first cut is normally ready about two weeks after the shoot, and most projects run four to eight weeks end to end.

What corporate video costs in Switzerland

Professionally produced corporate video in Switzerland typically ranges from around CHF 4,000 for a compact single-day production to CHF 80,000 for multi-day campaign work with elaborate post-production. The main cost drivers are shoot days, crew size, animation and the number of deliverables. The honest framing is cost per use: a film deployed on your website, in sales conversations and across social for two years is priced very differently per contact than its invoice suggests.

Choosing a production partner

Evaluate a partner on three things: a portfolio in your genre, the quality of the questions they ask about your business goal, and clarity of process and pricing. Client history helps calibrate expectations; Viven produces corporate work for companies from UBS and Siemens to Meteomatics and SV Group, and that range matters less as name-dropping than as proof the process scales from CHF 4,000 to CHF 80,000 projects.

See it in action

SV Group — Innovation Film

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