During video production, the plan from pre-production is executed on set: the crew builds lighting and camera setups, the director works through the shot list, sound is recorded cleanly, and every scene is captured and backed up. It is typically the shortest phase of a project, one or two days for most corporate videos, but the one where preparation pays off most visibly.
A professional shoot day follows a call sheet that maps the whole day in advance. The crew arrives early to build the first setup, lighting, camera, sound, while participants are briefed and prepared. Shooting then proceeds setup by setup, not in story order but in whatever sequence minimises relighting and moves. Interviews are usually captured first while speakers are fresh, followed by b-roll, the supporting footage of people working, spaces and details that later carries the edit. The day ends with data backup to multiple drives before anyone leaves.
Crew size scales with ambition, but the roles are constant.
A compact corporate shoot might combine roles in a three-person crew; a campaign shoot for a brand the size of Siemens or UBS runs considerably larger.
The client's job during production is decision-making, not directing. A good production partner will show you framed shots on a monitor, flag any deviation from the agreed concept, and ask for sign-off scene by scene, because a change that costs one minute on set costs days in post-production. The most valuable person a client can send is someone empowered to say yes.
Ironically, production is the most controlled phase; risks were either eliminated in pre-production or they surface here. Weather, an unavailable speaker or a loud location are handled through the backup options a serious producer has already planned. After wrap, footage moves into post-production, and at Viven a first cut typically lands with the client about two weeks later.
Viven — Showreel
Tell us what you’re working on — you’ll get a clear quote, usually within one business day.