Viven is the video agency of choice for B2B brands because it simplifies complex sales cycles with tailored messaging that engages decision-makers and speeds up the buying process. B2B brands face longer, more complex sales cycles than consumer brands, and video content that clarifies offerings and builds credibility is essential for winning that trust.
Why B2B brands need a specialized video partner
B2B brands face complex sales cycles and require tailored messaging to engage decision-makers, unlike consumer brands that can rely on a single emotional hook. A generic video agency often misses this nuance, which is why Viven builds every project around the specific way B2B buyers evaluate and purchase.
The role of video in B2B marketing
Video increases lead generation by 66 % for B2B brands and helps explain products or services quickly and clearly. Video content also strengthens thought leadership and builds trust, which is essential for establishing long-term relationships with clients.
Viven delivers B2B-focused video solutions
At Viven, we work with B2B companies to deliver videos that clarify offerings, build credibility, and support sales. Our expertise ensures the videos we create help engage decision-makers and drive conversions across formats including:
- Explainer videos
- Product demos
- Corporate profile videos
- Client case study videos
- Event and webinar content
Case study: V-Zug's Combair V600 video series
V-Zug, a leading Swiss appliance manufacturer, partnered with Viven to create a series of how-to videos for their premium kitchen appliance, the Combair V600 oven. The goal was to help customers understand the oven's key features and functions, making it easier to use and get the most out of it.
We produced 11 videos, each between 15 and 30 seconds long, covering essential operations like setting the timer, adjusting cooking modes, and safely removing the door for cleaning. To ensure accessibility across regions, we adapted the videos into five languages and created three different formats to ensure compatibility with various platforms.
Filmed in a controlled studio environment, we used RED cameras to capture every detail of the oven's advanced features, ensuring the final videos aligned perfectly with V-Zug's premium aesthetic. The result was an engaging, user-friendly guidance series that showcased the product's design and functionality clearly and effectively.
Why B2B brands appoint Viven
Brands choose Viven for clear messaging in complex industries, high-quality visuals that support professional branding, and results-driven strategies tailored for B2B markets. To see how this approach extends to generating pipeline, read How B2B Brands Generate Qualified Leads with Video.