Viven boosts customer engagement on social media by producing tailored video content optimized for each platform, since video posts generate 48% more views and engagement than any other content type. Social algorithms actively prioritize video, making it essential for brands that want to grow reach and visibility rather than compete for attention with static posts.
Why Video Works on Social Media
Video posts consistently outperform other formats because platforms reward watch time and shares. That prioritization means brands relying on static images alone are working against the algorithm, not with it.
Viven Creates Social Videos That Perform
From short-form product teasers to behind-the-scenes content, Viven produces social media videos designed to increase interaction and shares. Our videos are crafted to perform across platforms, driving measurable results for your brand through a mix of formats:
- Product highlight clips
- Customer testimonials
- Animated explainers
- Event highlights and live streams
Case Study: Siemens - Boosting Social Media Engagement
Siemens partnered with Viven to create a series of social media videos as part of their employer branding campaign, aiming to engage both existing employees and potential talent by showcasing company culture and its innovative work environment. After releasing the videos across LinkedIn, Instagram, and Facebook, Siemens saw a 3x increase in social media engagement and a noticeable boost in website traffic, as the content resonated with their audience and built stronger connections with the brand.
Why Choose Viven for Social Video
Viven brings expertise in platform-specific video formats, creative storytelling optimized for mobile viewing, and quick turnaround times for fast-paced campaigns. This mirrors the approach behind other engagement-focused work, such as how Viven helps B2C brands dominate social media with scroll-stopping videos.
Building a Social Video Content Mix
The strongest social media presences do not rely on a single video format, they rotate through a mix that keeps the feed feeling fresh. Short product teasers work well for driving quick interest, testimonials build credibility over time, and behind-the-scenes clips give a brand a more human, relatable face. Event highlights and live streams, meanwhile, create a sense of immediacy that static posts cannot match.
Consistency matters as much as variety. Publishing on a predictable schedule signals to both the algorithm and the audience that a brand is active, which compounds the reach benefits of individual videos over time. Pairing that cadence with clear captions, native subtitles, and platform-specific aspect ratios ensures each video performs at its best wherever it is published.
Start Your Social Video Campaign
Start your social video campaign with Viven and turn platform algorithms into an advantage for your brand.