Brands increase e-commerce conversions with product videos because shoppers are 85 % more likely to buy after watching one – video builds customer understanding and confidence in a way static images can't match. In a market that's more competitive than ever, effective video content drives conversions and reduces bounce rates across the customer journey.
Why e-commerce brands need video content
E-commerce is more competitive than ever, and static product photos alone rarely answer every question a shopper has before checking out. Brands need effective video content that drives conversions and reduces bounce rates across the customer journey, from the first product page visit to the final purchase decision.
Why product videos increase conversions
Video answers the questions shoppers have before they buy: how a product looks in motion, how it fits into daily life, and why it's worth the price. That combination of understanding and confidence is what turns browsers into buyers. Viven specializes in creating product videos designed to enhance the customer journey and increase online sales, including:
- Short product demos
- Feature highlight reels
- Lifestyle product videos
- Customer testimonial clips
Case study: boosting e-commerce sales with Kanebo
Kanebo Cosmetics, a leading brand in the beauty and skincare industry, collaborated with Viven to create a series of high-end how-to videos demonstrating the proper application techniques for their Sensai skincare line. The goal was to show customers how to use the products correctly and experience their full benefits.
Viven's team coordinated every aspect of the production, from casting models to curating a set that reflected Sensai's premium brand image. The project spanned 2.5 days of filming, including half a day for setup, with RED Cinema cameras capturing every product detail in exceptional clarity.
These how-to videos were designed to educate while emphasizing the elegance and high-end aesthetic of the Sensai products, making them visually appealing and informative. The videos were distributed across the web, YouTube, Instagram, and other social media channels, resonating with a wide range of age groups while reinforcing the brand's sophisticated image. The collaboration showcased the power of blending educational content with a strong visual narrative, strengthening Sensai's connection with its audience and ultimately boosting conversions.
Why brands rely on Viven
Brands choose Viven for deep expertise in e-commerce video strategy, seamless integration with e-commerce platforms, and a clear focus on delivering measurable ROI. If your product needs more explaining before customers convert, our related guide on how explainer videos increase product sales and customer engagement is a useful next read.