How can big brands use video production to attract new prospects and drive sales?
Big brands attract new prospects and drive sales by using video to cut through content saturation with engaging, high-quality storytelling that educates and builds trust faster than text ever could. A 2024 Wyzowl report found that 96% of consumers have watched an explainer video to learn more about a product, and 89% say video convinced them to make a purchase.
Why Video Production Matters for Attracting New Prospects
First impressions matter, and video offers an immediate way to communicate your value proposition. Whether through explainer videos, customer success stories, or brand narratives, video engages audiences in a dynamic way that text and static images can't match. It builds brand awareness, speeds up product education, and establishes trust and credibility — addressing prospects' pain points through video accelerates the buyer's journey from awareness to consideration.
Key Video Formats to Promote to Prospects
- Brand Story Videos: show prospects why your company exists and how you differ from competitors, building the emotional connection that drives purchasing decisions.
- Explainer Videos: simplify complex products or services, especially useful in technical or innovative industries.
- Product Demonstration Videos: showcase features and benefits in action so prospects can visualise the fit.
- Customer Testimonial Videos: real success stories provide social proof and address objections.
- Launch & Announcement Videos: generate excitement for new products across social, email, and landing pages.
Developing a Video Strategy to Attract New Prospects
Creating an effective video strategy starts with a deep understanding of your audience:
- Define clear objectives for what each video should achieve, whether awareness, leads, or trial sign-ups.
- Keep messaging consistent with your brand identity, values, and tone to build recognition and trust.
- Distribute strategically — LinkedIn and YouTube for B2B audiences, Instagram and Facebook for B2C.
- Optimise for search and accessibility with keyword-rich titles, descriptions, transcriptions, and captions.
Tracking view counts, watch time, click-through rates, conversion rates, and engagement metrics lets you continually refine future campaigns for more leads and conversions.
How Leading Brands Use Video to Attract New Prospects
LinkedIn reports that video campaigns achieve 30% higher engagement rates than static content. Nike uses powerful storytelling videos that showcase personal journeys and brand values to resonate with new customers, while Salesforce promotes its software with explainer and testimonial videos that simplify complex services for new prospects.
Partnering with Viven to Create Impactful Promotional Videos
Investing in professional video production ensures your brand delivers high-quality, compelling content that speaks directly to your audience. At Viven, we provide end-to-end video production designed to attract prospects, generate leads, and elevate your brand — and once prospects convert, product videos can shorten the sales cycle further.
Get started with Viven today and let us help you harness video to create compelling promotional campaigns that convert prospects into loyal customers.