UBS Coffee Stain Employer Branding Campaign
The social media video aimed to attract young people to UBS apprenticeships. It showcases the bank's outstanding learning and development opportunities and core values.
Employer branding campaign for UBS
The video highlights UBS's supportive and inclusive atmosphere following apprentice Julia's journey. From a coffee mishap on her first day, handled with understanding and good humour, to her confident growth into a competent young professional, the story resonates emotionally, emphasizing UBS's values of mentorship and development. The humorous, cyclical narrative reinforces the positive message of continuous learning and entertains the viewers. Used in various formats across UBS's website, social media, and branches, the video empowers the UBS brand by portraying it as a place where young people can thrive and build successful careers in a supportive and encouraging environment.
Services: Creative Development, Pre-Production, Production, Post-Production
UBS Group AG is a Swiss multinational investment bank and financial services company headquartered in Zürich and Basel, Switzerland. Established in 1998 through the merger of Union Bank of Switzerland and Swiss Bank Corporation, UBS has evolved into one of the world's largest and most respected financial institutions.
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