13 reasons, why you should
use video marketing.
There are many reasons why you should have a Video Marketing Strategy as part of your overall marketing mix. Below our take on why, including some statistics.
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Video content significantly lowers CPM (cost per thousand impressions) because platforms like Facebook, Instagram, and YouTube prioritize video in their algorithms, giving it better placement and reach at a lower cost. Videos naturally drive higher engagement, which increases relevance scores and reduces the cost advertisers pay per impression. This means you can reach a larger audience for less, making video an incredibly efficient choice for maximizing your advertising budget.
Video is an asset that can be used in various marketing channels, from social media and email marketing to websites and paid advertising campaigns, it can also be used in various lengths, formats and cuts, meaning one video could potentially become 5, 10, 50 or more assets, hence the cost per asset decreases.
Video content is highly engaging. It combines visuals, audio, and storytelling, making it easier to capture and hold the viewer's attention. People tend to remember and connect with videos more than text or static images.
Social video generates 1200% more shares than text and image content combined.
Videos can take various forms, including product demos, testimonials, interviews, branding, recruitment, events, commercials, social media clips and live streams. This versatility means you can adapt your video marketing strategy to various goals and audiences.
Videos can evoke emotions and create a stronger connection with the audience. You can use music, visuals, and storytelling to convey emotions, which can be particularly effective in building brand loyalty.
Emotional triggering ads can persuade 70% of viewers to buy a product.
Videos can convey complex information more easily than text. Demonstrations, tutorials, and explainer videos can educate your audience effectively and quickly.
Customers retain 95% of the information contained in videos.
Video content can improve your search engine rankings. Platforms like Google prioritize video content in search results, making it easier for your target audience to find your content.
When compared to simple text-based blog posts, blog posts featuring videos receive a 157 percent boost in search traffic.
Video marketing can lead to higher conversion rates. Research has shown that including a video on a landing page can increase conversion rates significantly.
Having a video on your landing page increases conversions by at least 80%.
Videos are highly shareable on social media platforms. Shares, likes, and comments can help increase the visibility of your content and reach a wider audience.
Video generates 12 times more shares on social media than text and image content combined
Video marketing allows you to showcase your brand's personality and values effectively. It can help create a distinct brand identity and build trust with your audience.
70% of consumers feel more connected to a brand after watching their entertaining and engaging video content.
Seeing real people or products in videos can build trust with potential customers. Testimonials and behind-the-scenes content can help humanize your brand.
7 in 10 customers will buy more from brands they trust; Abandon those they don’t.
With the increasing use of mobile devices, video content is easily consumable on smartphones and tablets, making it accessible to a broad audience.
Mobile video consumption on e-commerce platforms has increased by 133% in the past two years.
People tend to remember video content better than text. If you want your message to stick in your audience's mind, video is an excellent choice.
Average video retention rate for videos across the board is 54%
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For all your needs there is a video
Performance Videos are more than just content—they’re strategic tools designed to engage your audience, drive action, and deliver measurable results. Whether your goal is brand awareness, lead generation, or sales activation, our videos are crafted to perform at every level of your marketing funnel.
An employer branding video is a short film that showcases a company's workplace culture, values, and employee experiences. It's used to attract top talent by giving potential employees insight into the company's environment and what it's like to work there.
Starting from CHF 10'500.-
How-to and tutorial videos are a powerful way to help your customers better understand your products or services. By breaking down complex topics into clear, step-by-step instructions, these videos simplify processes and provide valuable insights. Perfect for guiding users, they ensure your audience can easily grasp and apply the information, enhancing their experience and confidence in what you offer.
Starting from CHF 1'900.-
A short video that showcases a specific product, highlighting its features, benefits, and usage. It's used to inform potential customers, generate interest, and drive sales by providing a visual and compelling overview of the product.
Starting from CHF 3'000.-
A brand video is a video that showcases a company's values, culture, and identity. It's used to promote the company, build brand reputation, engage stakeholders, and enhance its overall image.
Starting from CHF 10'600.-
A short video advertisement typically used to promote products, services, or brands. It's a concise and persuasive form of marketing content designed to capture the audience's attention and convey key messages.
A short video clip created for sharing on social media platforms. It's used to engage and entertain the audience, convey messages, promote products or services, and enhance a brand's online presence.
Starting from CHF 1'900.-
An interview video features conversations with individuals, often experts or influencers, discussing specific topics or sharing insights. It's used for information sharing, expertise demonstration, and engaging the audience through valuable discussions.
Starting from CHF 1'900.-
A testimonial video features satisfied customers or clients sharing their positive experiences with a product or service. It's used to build trust, credibility, and persuade potential customers by showcasing real-life endorsements.
Starting from CHF 4'500.-
Ecommerce videos are powerful tools that bring products to life, creating a dynamic and engaging experience for online shoppers. They showcase products in action, highlight key features, and build trust by offering a closer look at quality and functionality.
Starting from CHF 3'700.-
An educational video provides information and instruction on a specific topic. It's used for teaching, learning, and sharing knowledge in an engaging visual format, often used in classrooms, online courses, or as tutorial content.
Starting from CHF 3'700.-
An event and conference video captures the essence of your event, showcasing key moments, expert talks, and audience reactions. It's a powerful tool for highlighting thought leadership, enhancing engagement, and extending your event’s reach to a wider audience.
Starting from CHF 3'700.-
Feel free to contact us anytime info@viven.ch or call us at +41 43 508 33 81.
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