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We'll start with the easy stuff and get more specific towards the end.

What should the video achieve?
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Who is it for?
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Where will it run?
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How many videos?
Which formats do you need?
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Languages & subtitles?
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Who / what is on camera?
Where would we shoot?
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When do you need it?
Rough budget?
Helps us scope it right — no commitment
What should people DO after watching?
How should they feel?
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Where should they end up?
Your details — so we can match the brief to your call
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